SAEED, S. S.; DR. SARAH ANJUM. Examining the Role of Advertising and Sales Promotion in Brand Equity Creation of Tea Industry in Pakistan : with Moderating Effect of Brand Experience. International "Journal of Academic Research for Humanities", [S. l.], v. 3, n. 1, p. 170–185, 2023. Disponível em: https://jar.bwo-researches.com/index.php/jarh/article/view/177. Acesso em: 5 feb. 2025.