Jabeen Khan, Z. and Anjum, D. S. (2023) “How Digital Marketing and Perceived Performance is Influencing Consumer Buying Behaviour”, International "Journal of Academic Research for Humanities", 3(1), pp. 186–199. Available at: https://jar.bwo-researches.com/index.php/jarh/article/view/163 (Accessed: 18 October 2024).