Saeed, S. S. and Dr. Sarah Anjum (2023) “Examining the Role of Advertising and Sales Promotion in Brand Equity Creation of Tea Industry in Pakistan : with Moderating Effect of Brand Experience”, International "Journal of Academic Research for Humanities", 3(1), pp. 170–185. Available at: https://jar.bwo-researches.com/index.php/jarh/article/view/177 (Accessed: 16 September 2024).