Saeed, S. S., and Dr. Sarah Anjum. “Examining the Role of Advertising and Sales Promotion in Brand Equity Creation of Tea Industry in Pakistan : With Moderating Effect of Brand Experience”. International "Journal of Academic Research for Humanities", vol. 3, no. 1, Mar. 2023, pp. 170-85, https://jar.bwo-researches.com/index.php/jarh/article/view/177.