1.
Saeed SS, Dr. Sarah Anjum. Examining the Role of Advertising and Sales Promotion in Brand Equity Creation of Tea Industry in Pakistan : with Moderating Effect of Brand Experience. JARH [Internet]. 2023 Mar. 30 [cited 2025 Feb. 5];3(1):170-85. Available from: https://jar.bwo-researches.com/index.php/jarh/article/view/177