Suboor M, Dr. Sarah Anjum. The Impact of eWOM, Trust Inclination, and Information on Reader’s Intentions in an Evolving Digital Marketing : in Context of Pakistan with Moderating Role of ICO. JARH [Internet]. 2023 Mar. 31 [cited 2025 Aug. 27];3(1):272-89. Available from: https://jar.bwo-researches.com/index.php/jarh/article/view/178