Critical Analysis of Israel-Palestine Conflict Using the Propaganda Model in the Age of Artificial Intelligence

Abstract

The Israel-Palestine conflict has become the centre of global political discourse in recent couple of months. The media-led perceptions and narratives of the war have significantly shaped public opinion. This present study critically analyses the media framing of the conflict using the Propaganda model developed by Edward S. Herman and Noam Chomsky. The study explores the role of five filters —ownership, advertising, sourcing, flak, and anti-ideologies in influencing the minds of the general public, in shaping narratives in conventional media and conflict discourse. Using qualitative content analysis of media reports, government statements and social media platforms, from diverse geopolitical contexts over the defined time frame, the research identifies the role of mainstream media in making one side justified while the other as unjust or illegitimate. The study also examines the use of AI-driven algorithms in regulating user perception of the conflict on social media platforms. The findings illustrate the significant influence of media in shaping global discourse around the conflict and explain the complex relationship between media, power, and geopolitics. The research contributes by opening new ways of applying the Propaganda Model along with AI technologies to such highly complex issues, while advocating the need for increased media literacy to foster a balanced and impartial approach in the resolution of such high-potency global issues.