Journal of Academic Research for Humanities (JARH) is a double-blind peer-review, Open Free Access, online Multidisciplinary Research Journal
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Vol. 3 No. 3 (2023)
The International "Journal of Academic Research for Humanities"

Research Articles

The Media Management: Why TV Content Rating System Matters?

Published 27-09-2023

  • Muhammad Atif Chaudhry
    • ,
  • Muzammil Saeed
    • ,
  • Muazam Ali Khan

Muhammad Atif Chaudhry
Department of Media and Communication, University of Management and Technology, Lahore, Pakistan.

Muzammil Saeed
University of Management and Technology, Lahore

Muazam Ali Khan
Department of Media and Communication, University of Management and Technology, Lahore, Pakistan.

Abstract

Effective regulatory systems are essential for the smooth and sustainable operation of any organization. A few decades back, Pakistani dramas were considered a mirror of society and the industry produced quality content that always kept the ethics and norms of the society as its prior responsibility. However, with the advent of globalization and commercialization, major changes have been witnessed in Pakistani dramas as the content has started emphasizing controversial issues without any precautions or parental guidelines. This study aims to investigate whether the content is inappropriate or unsuitable for teenagers.  By applying systematic random sampling, the Pakistani TV dramas have been selected from the leading TV channels.  The study analyzed the content quantitatively and the results revealed that around 264 scenes from Pakistani TV dramas frequently showed inappropriate content including violence, extramarital affairs and offensive language, drug abuse, and physical intimacy. The outcomes also indicated that a media self-regulatory system called “TV Content Rating System” has become the need of the hour to help parents and guardians know the nature of drama content. The research suggested that the system with parental guidelines will further generate precautions for parents to save their children from undesirable content.

Keywords

Commercialization, Content Rating System, Media Management, Media Regulation, Parental Guideline, Pakistani Dramas.

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