Analyzing Cultural Hegemony Via Power Ambition Among Social Structures : in Latin American Novel
Abstract
The human experience with power ambition is rarely successful, particularly when it is gained via the promotion of a soft culture used as a dominating tactic. It has always had disastrous effects on both the victimized and the perpetrators. The ambition for power among various social structures and their efforts to gain power through cultural hegemony (promotion of soft image) is the focus of the current research paper within the parameters of Gramsci’s theory of cultural hegemony as portrayed in The House of the Spirits by Isabel Allende. Social scientists, critics, and fiction writers have all examined how power is used and its results regarding human dealings. The current study focuses on the power dynamics among various social organizations that influence various institutions run by tyrannical leadership. Both analytical and descriptive research designs are employed in this qualitative research study. The data has been analyzed using a qualitative content analysis approach that reveals how the exercise of power was improperly used against the subordinates. Various social structures gain power by setting a soft culture and showing only their malign side to exploit and subjugate the less-powerful group of the society.
Keywords
Egalitarian, Multicultural, Plurality, Harmony, Peace, Community, Diversity.
Author Biography
Abrar Ahmed
Manzoor Elahi
lecturer in english at hazara university mansehara
Zeeshan Shahjehan
in this artile she is first author. she serves as lecturer in english in hazara university mansehra mansehra
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